A new initiative from Instagram will highlight women who are using the platform to tell their inspiring stories  — and challenging gender roles along the way.

Instagram’s #MyStory initiative will launch with a photo exhibit featuring 28 women shattering stereotypes and using their voices on the platform in a positive way. The women being highlighted include model Tess Holliday, who promotes body positivity on Instagram, female firefighter Alli Meade, and artist Tatyana Fazlalizadeh, the woman behind the anti-street harassment campaign Stop Telling Women To Smile. The exhibit, which was curated by journalist Jessica Bennett, will be presented in Los Angeles on Oct. 26 at an event hosted by actress Rowan Blanchard and Instagram COO Marne Levine.